PRODUCT DESIGNγ»2025
A mobility eco-system designed to coordinate riders, drivers, and operations real-time.
As UX lead, I designed the end-to-end experience, achieving ~80% adoption and reducing wait times by ~30 minutes.
PRODUCT DESIGNγ»2026
A peer-to-peer marketplace designed to make local renting simple and easy.
As founding product designer, I clarified core marketplace flows and built a scalable design system, driving ~5Γ higher sign-up completion.
DESIGN SYSTEMsγ»2026
A scalable design system built to support a growing marketplace.
As design systems lead, I established shared foundations, reducing design duplication ~40% and improving design-to-dev cycles ~60%.
UX STRATEGY & WEB DESIGNγ»2025
A higher-ed website re-architected to improve clarity and navigation.
As UX lead, I restructured content and user flows, driving +123% traffic and 2Γ engagement.
