MOYAI F.
MOYAI F.
Product designer working with mission-driven teams to solve human problems in regulated environments.
Based in US πΊπΈ | Working Worldwide π
MOYAI F.
Product designer working with mission-driven teams to solve human problems in regulated environments.
Based in US πΊπΈ | Working Worldwide π
Designing better experiences for people through
Strategy Workshops
Research & Problem Framing
MVP Development
End-to-end Product Design
UX Audits
Design Systems
Designing better experiences for people through
Designing better experiences for people through
Case Studies
PRODUCT DESIGNγ»2025
A mobility eco-system designed to coordinate riders, drivers, and operations real-time.
As UX lead, I designed the end-to-end experience, achieving ~80% adoption and reducing wait times by ~30 minutes.
PRODUCT DESIGNγ»2026
A peer-to-peer marketplace designed to make local renting simple and easy.
As founding product designer, I clarified core marketplace flows and built a scalable design system, driving ~5Γ higher sign-up completion.
DESIGN SYSTEMsγ»2026
A scalable design system built to support a growing marketplace.
As design systems lead, I established shared foundations, reducing design duplication ~40% and improving design-to-dev cycles ~60%.
UX STRATEGY & WEB DESIGNγ»2025
A higher-ed website re-architected to improve clarity and navigation.
As UX lead, I restructured content and user flows, driving +123% traffic and 2Γ engagement.
Services
Product Design
UX Strategy
Design System
Web Design
Product Design
UX Strategy
Design System
Web Design
Testimonials
Testimonials
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearvilleβs first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customersβ requests and perspectivesβnot merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
