PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
Designing Nearville: Reducing Friction as a 0→1 Marketplace Grew
Designing Nearville: Reducing Friction as a 0→1 Marketplace Grew
Founding Product Designer
5 months
P2P
0→1
5x Growth
in Sign-ups
60% Increase
in Team Efficiency
DESIGN SYSTEMS
DESIGN SYSTEMS
DESIGN SYSTEMS
Designing Nearville’s Design System: Introducing Structure to Support Sustainable Product Growth
Designing Nearville’s Design System: Introducing Structure to Support Sustainable Product Growth
Design Systems Lead
5 months
P2P
0→1
40% Decrease
in Design Duplication
50% & growing
in Product Rollout
WEB DESIGN
WEB DESIGN
WEB DESIGN
Redesigning a College Website to Create Alignment Across Departments
Redesigning a College Website to Create Alignment Across Departments
Lead UX Designer
3 months
Web & Mobile
End-to-end
123% Increase
in Traffic
> 2x Boost
in User Engagement
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
Designing a multi-platform shuttle system for real-time coordination and adoption
Designing a multi-platform shuttle system for real-time coordination and adoption
Lead Designer & Facilitator
1 month
Multi-platform
0→1
43 Days
from Strategy to Delivery
80%
in User Adoption
System Design
Product Design
Community Design
System Design
Product Design
System Design
Product Design
Community Design
System Design
Product Design
Feedback
Wonder what it's like to work with me?
Kinds words from people I’ve worked with and learned from.
Feedback
Wonder what it's like to work with me?
Kinds words from people I’ve worked with and learned from.
Feedback
Wonder what it's like to work with me?
Kinds words from people I’ve worked with and learned from.
Feedback
Wonder what it's like to work with me?
Kinds words from people I’ve worked with and learned from.
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
One of her key strengths is her ability to listen attentively to customers’ requests and perspectives—not merely to fulfill them passively, but to thoughtfully interpret and implement them using the skills and insights she has developed through her own experience.
N.Y.
Client
Moyai is such an incredible professional to work with. I had a hard time thinking of things she could improve on. She is very skilled at making plans and organizing projects, and not only is her skill reflected in her organization, it is also reflected in her character. Even when someone else on her team is struggling or has a difficult time understanding things, she patiently guides, delegates, and directs with understanding. I could not imagine doing this kind of project with someone else!
E.B.
Client
Moyai has been an incredible example of a design leader and mentor. She spearheads her own initiatives to foster growth and community, and has gone above and beyond in helping me navigate through complex designs. I will continue to carry the tools and concepts she taught me throughout my own practice. Moyai is undoubtedly a powerful asset to the teams and communities that are lucky enough to have her as a member!
Mirrie Choi
Mentor/Mentee
Moyai has been an incredible asset leading the development of Nearville’s first design system. She brings sharp strategic thinking to every discussion and approaches problems with a systems mindset that goes well beyond her years of experience. From organizing foundational components to anticipating future scalability, her work has been thoughtful, structured, and deeply user-centered. Moyai is not only building a strong visual and functional foundation for the product, but also setting the tone for how design can drive clarity and cohesion across the team.
Jin Han
Manager
Moyai is a delight to work with. She brings experience, expertise, and empathy to all of her work. I have thoroughly enjoyed co-hosting the Designed Minds podcast with her. She is an amazing addition to any team!
Sara Barber
Cross-functional collaborator
I've had the privilege of working closely with Moyai as part of the organizing team of Designed Minds, a designer community focused on empowering career growth through collaborative mentorship. From the day one, Moyai demonstrated her initiative and forward-thinking approach to tackle bottlenecks in major projects, drive results, and build genuine relationships. She doesn't just identify the issues, but proactively develops solutions and drives implementation while building partnerships along the way. Moyai has become one of my most trusted collaborators I can rely on not only to deliver high-quality results but to bring fresh perspectives and energy to solving our most complex challenges. Her combination of entrepreneurial thinking, collaborative leadership, and consistent execution makes her an invaluable asset to any design team or organization.
Eunji Jeong
Cross-functional collaborator