This project is password protected
Design Community Website
Re-structuring and desgining Designed Minds Website 2.0
Designed Minds is a community of designers who connect, share, and grow together. Rooted in authentic, human-to-human connection, we gather to exchange stories, support one another, and build a more thoughtful design culture. For this redesign, the goal was to clarify our messaging and sharpen our voice—so that our values, tone, and invitation to new members felt as intentional as the community itself.
Team
1 Information Architect (Me)
1 UI Designer
1 UX Writer
1 Developer
Scope of work
Information Architecture
Content Strategy
Visual Direction
Client
Designed Minds
Duration
10 days (Fall 2024)
👾 The Problem
While the original Designed Minds site featured rich content and community-driven initiatives, its core message was getting lost in the clutter. The structure lacked clarity, and the voice didn’t fully reflect the warmth, authenticity, and personality of the community.
✅ The Solution
Clarifying Identity through structure and storytelling:
To realign the website with Designed Minds' values, I took a structured, story-first approach focused on simplifying content and surfacing what matters most. By rethinking the information architecture and visual hierarchy, the goal was to address content overload, strengthen identity, and improve the overall user experience.
This work centered around three key objectives…
Define a clear narrative
Simplify and restructure content for clarity
Improve navigation and visual hierarchy
End Goal
A website that authentically reflects DM’s identity, fosters engagement, and makes it easier for new members to connect with the community.
🔍 The Process
What We Heard, and What It Meant
"The community has grown, and it means so many different things to different people."
"We want to preserve our values but refine how we communicate them."
Unclear Priorities
Over time, the site accumulated so much information that it became hard to tell what truly mattered.
No Clear Core Message
As the community grew, the website lost a unified statement that clearly communicated Designed Minds’ purpose and identity.
Unfocused Narrative Flow
The content lacked a clear throughline, making it difficult for new visitors to quickly understand the community and its value.
Taking a deeper dive
To move beyond surface-level insights, I dove deep into the existing website—dissecting the structure, language, and hierarchy to understand what Designed Minds was really trying to say.
This meant pulling the site apart piece by piece: mapping out page flows, scribbling over screenshots, and analyzing how the current messaging aligned (or didn’t) with the community’s evolving identity.
It wasn’t always neat, but this breakdown helped expose where the brand’s voice was getting lost—and revealed opportunities to bring more clarity, cohesion, and intention to the story they wanted to tell.
What did I discover?
While the website was filled with thoughtful content and genuine effort to reflect the community’s values, some of its core messages were getting lost in the mix. As the site grew over time, the visual hierarchy became harder to follow, and the messaging—though meaningful—lacked a clear throughline.
🙆 What's was working
Application that was unique from any other
Good information and content overall
🙅 What wasn't working
Clear narrative to communicate who we are
Missing the warmth and human-touch
—————————————————————
Reshaping the Story
After breaking things down, it became clear: the site didn’t need more content—it needed a better way to tell its story. I reframed the information architecture to reflect the flow of a real conversation - starting with what someone new would want to understand first, then gradually revealing the deeper layers of purpose, people, and participation. The result is a structure that feels more human, authentic and more aligned with the community’s evolving identity.
So, what were some core changes?
01.
🧠 Before: Mission & Vision section buried in About page
✨ After: What We're Looking For and Expectations pages
→ Set a clearer tone from the start: we're a growth-minded, supportive community that values openness and vulnerability.
02.
🔍 Before: “DM Is Not...” section in the About page
✨ After: Who We Are section on the landing page
→ Shifted from reactive to proactive messaging—inviting, clear, and identity-forward.
03.
♻️ Before: Redundant sections like “Our Pillars” and overly detailed mission/value breakdowns
✨ After: Removed clutter and embedded values into tone and language throughout the site
→ Let the brand voice speak naturally instead of over-explaining.
Oh, and one thing I didn't touch? The application form.
The questions and format were already spot-on: thoughtful, unique, and a true reflection of the community’s values. I’m a big believer that not everything needs to change during a redesign—when something works beautifully, it should stay just as it is.
Building the Foundation
I started with low-fidelity wireframes to establish the core structure and layout of the redesigned website. These initial sketches helped visualize content hierarchy and navigation flow. As the design evolved, I refined them into mid-fidelity wireframes, incorporating clearer interactions and visual emphasis. These were shared with stakeholders to gather feedback, ensuring alignment with the community’s goals before moving into high-fidelity design and final implementation.
UX Writing Audit: Enhancing Community-driven Messaging
To reinforce Designed Minds' values of collaboration and inclusivity, I conducted a UX writing audit to refine key messaging across the website. Instead of positioning the community as a service that helps individuals, I shifted the language to emphasize shared experiences, mutual growth, and two-way conversations.
This included rewording prompts, simplifying complex statements, and replacing passive language with more engaging, community-driven messaging. These refinements ensured that every interaction on the site felt welcoming, supportive, and aligned with DM’s core mission.
Enhancing Engagement Through Messaging & Visuals
To make the website more engaging and dynamic, I replaced text-heavy sections with a mix of core messages and visuals. Instead of long paragraphs, key points were highlighted with concise text, supported by eye-catching graphics that make the content more inviting and easier to digest. This approach not only improves readability but also adds an element of fun and personality, making the site feel more aligned with the energy of the Designed Minds community
Visual Direction Ideation: Communicated Through Graphics
Beyond refining messaging, I also initiated ideas for custom graphics to enhance the website’s storytelling and engagement. This approach ensured that visuals weren’t just decorative but played a role in reinforcing key messages and making the site feel more dynamic.
🏁 Designed Minds 2.0
The redesigned website now better reflects Designed Minds’ values—through a clearer structure, refined messaging, and a warmer, more human visual experience.
Check out live: https://www.designedminds.co
🙌 Happy Clients 🙌
We’ve heard from both existing and new members that the redesign feels intuitive and inviting. Their feedback confirmed that the changes not only enhanced usability but also brought our values and identity into clearer focus.
“
I just met —- a new member, and she shared how established and polished our website looks! I'm so proud of this team! You can feel great about yourself!
💬 Key Takeaways
1
The Importance of Fresh Perspectives
Stepping back allowed me to see where clarity was missing and where our message was getting lost. A fresh lens helped uncover simple, effective ways to realign the site with our evolving identity—without starting from scratch.
2
The Power of Collaboration
Every insight, revision, and decision was shaped by team conversations and community input. This project was a reminder that the best outcomes come from building with others, not just for them.